Oct 21, 2020
Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated “The Social Media Revolution,” a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video’s success.
In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That’s the question Erik answers, with a real example.
Tune in to catch the conversation here: https://shanebarker.com/podcast/digital-storytelling-with-erik-qualman/